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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07190_Field_TCUM T755.txt
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1996-04-10
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“content,” is not mysterious if looked at directly. This mosaic
TV image had already been adumbrated in the popular press
that grew up with the telegraph. The commercial use of the
telegraph began in 1844 in America, and earlier in England. The
electric principle and its implications received much attention in
Shelley’s poetry. Artistic rule-of-thumb usually anticipates the
science and technology in these matters by a full generation or
more. The meaning of the telegraph mosaic in its journalistic
manifestations was not lost to the mind of Edgar Allan Poe. He
used it to establish two startlingly new inventions, the
symbolist poem and the detective story. Both of these forms
require do-it-yourself participation on the part of the reader. By
offering an incomplete image or process, Poe involved his
readers in the creative process in a way that Baudelaire, Valéry,
T. S. Eliot, and many others have admired and followed. Poe
had grasped at once the electric dynamic as one of public